1932 US Caramel Presidents The US Caramel Company used a common ploy of the time in issuing its set of 31 US Presidents. Offering a free box of candy for the redemption of a complete set, the company withheld the card of Wm. McKinley from circulation - making it a virtual certainty that no candy would change hands. A few McKinley cards are known to exist, but of course most collectors would consider the set complete at 30. The set itself is handsomely produced, with chest up portraits placed against either blue, red or orange	1933 Sky Birds National Chicle's Sky Birds cards advertises a series of 144 although only 108 were ever issued. The subjects are famous pilots and airplanes, cards 1-24 are dated 1933 while cards 25-108 are dated 1934. Sky Bird's portraits are done in wonderful color, detail and design. Popular cards of Amelia Earhart, James Dolittle, and Baron Von Richthofen - yes, the Red Baron - make this set a collectors favorite.	1933 Sports Kings Goudey gum issued this 48 card set covering greats from 18 sports. While the set features a number of fairly esoteric sports such as sledding and bicycling, it also covers all the majors, boxing, olympics and golf. The obvious greats - Cobb, Ruth, Grange - are augmented by some highly regarded athletes such as Bobby Jones and Babe Diedrickson. A classic!
1933 Indian Gum Goudey's Indian Gum set is among the classic Non Sports sets of all-time. The set contains 216 numbered, multi-colored artwork cards highlighting individual Indians, tribes, famous action scenes, and US military and leaders of the time. The set was reissued many times throughout the 30s, making numerous color and set numbering variations and bringing the total set count to 432. Due to the continued popularity of the Inidan Gum cards, expect to pay a heavy premium for high grade examples.	1936-37 Pirates Gum In issued the Pirates Picture Bubble Gum set between 1936 and 1937. The 72 card set features nice color artwork and engorssing Pirate adventures on the reverse. The Standard Catalog reference number for this set is R109.	1936-37 G-Men & Heroes Skip-numbered and complete at 168 cards, G-Men and Heroes of the Law was released in 1936 By Gum Inc in several series. The "high numbers" comprising the 201-451 sequence are tough to find; however, there are five cards - nos: 28, 57, 88, 94 and 100 -that are virtually impossible to find in any condition. The colorful design, violent themes, combines with the scarcity to make the set among the most popular of the Golden era of Non-Sports.
1938 Horrors Of War Horrors of War is the most famous non-sports set of all-time. Marketed in 1938 by Gum Inc., the sensational graphic artwork and propaganda-laden text turned this series into an overnight success. Originally issued as a 240 card set, the HOW issue covered the wars between China and Japan, struggles in Ethiopia, and the Spanish Civil War. The set was sold in wax packs and also in collectors boxes. Later in the year, Gum issued an additional 48 cards - including three cards featuring Nazi decals and Hitler - these being among the highest sought and most valuable non-sports cards ever printed.	1940 Superman ^{New Set Break} The Gum Inc. 1941 72 card issue of Superman is among the most popular of pre-war issues with collectors. The card fronts feature beautiful color artwork detailing the exploits of the famed super hero - the reverses sport well-written narratives. The cards 49 through 72 are much more difficult to find but the entire issue is fairly scarce and in high demand.	1940 Lone Ranger ^{New Set Break} The outstanding color and detail of the artwork fronts and exciting adventures related on the backs make Gum Inc's Lone Ranger series one of the most popular non-sports sets ever issued. There are 48 cards in the set - and while none are particularly easy to find, the last 12 numbers are extremely scarce.
1940s Mutoscope Throughout the 40s, Pin Up artwork came into vogue as pulp magazines and arcade machines reached an eager audience. Published by Exhibit in the 40s, the Pin Up set of 64 is by far the most popular - and also among the finest pin-up artwork of the time. Coupled with the suggestive captions, many of these pieces were reused for the 1944 American Beauty set.	1941 Dick Tracy R-41 Chester Gould's famous detective Dick Tracy was featured on this 144 cards set issued by the Walter Johnson Candy Co. of Chicago in 1941. The series featured a running account of Tracy's battles with various criminals and villans in comic book panel style.	1948 Movie Stars Bowman issued this 36 card black and white set of Movie Stars in 1948 - in a design similar to its baseball and football sets for the same year. The set was not heavily distributed and are difficult to find today. The most notable names in the set are Eve Arden, Cesar Romero, Dan Duryea, Donald O' Connor and Robert Preston.
1949 Topps XRay Roundup Borrowing artwork from Allen and Ginter's early N2 American Indian Chiefs and N19 Pirates of the Spanish Main sets of the 1880s, then adding new artworks of movie stars, African natives and cowboys, Topps produced the set of mini cards that we know as the 1949 Topps X-Ray Roundup set. This set was comprised of 200 different full color cards that each measured 7/8 x 1-15/16 in size and were sold with small pieces of Topps Pixie Bubble Gum.